Blog 3

And what if the most important characteristic of a marketer is something that has never been learned in class?

Before opening the first book on marketing or obtaining the first certificate in this sphere, students have been observing the world surrounding them for a long time. They noticed what stops them when looking at advertisements, what colors evoke emotions, and which story will be remembered by them for a very long time. These ordinary details could become a beginning of the way of becoming a marketer.

The point is that marketing does not begin with strategy from the very beginning.

There are people who naturally pay attention to details which others usually ignore. These people adjust photos’ positions so that it would look better, write captions because “it sounds terrible,” and invent ways of presenting things. This characteristic is invisible but lays the foundation for creativity.

In every day people can find many struggles in the world wide web where various messages, videos, ads, and other campaigns compete for clients. But not all of what they observe makes its impression. What they really feel makes an impression. Whatever it is – an image, a message or an idea. The best marketing strategy will never work as efficiently as the most creative one.

Creative thinking is what distinguishes those who create outstanding things from others.

Creativity does not mean creation of something nice and beautiful. Creativity means creation of innovative ways to solve different tasks. Designers solve communicative tasks via visual solutions, content creators compose stories on the basis of data, marketers present products as unique experience. Different functions, but the same task to accomplish:

“How to make people care about it?”

It is the task which separates the good content from the outstanding one.

Not everybody was creative at once. Everyone had to become creative making lots of attempts, composing unnecessary projects, failing and learning their lessons. Every unsuccessful composition, every unnoticeable post, every successful campaign taught them something.

Grown-up is not always an easy process.

And what if the most important characteristic of a marketer is something that has never been learned in class?

Before opening the first book on marketing or obtaining the first certificate in this sphere, students have been observing the world surrounding them for a long time. They noticed what stops them when looking at advertisements, what colors evoke emotions, and which story will be remembered by them for a very long time. These ordinary details could become a beginning of the way of becoming a marketer.

The point is that marketing does not begin with strategy from the very beginning.

There are people who naturally pay attention to details which others usually ignore. These people adjust photos’ positions so that it would look better, write captions because “it sounds terrible,” and invent ways of presenting things. This characteristic is invisible but lays the foundation for creativity.

Knowing digital marketing is crucial. All the knowledge in the field of analytics, SEO, paid promotion, branding, and content strategy will be enough to achieve all the goals. But only in combination with imagination does knowledge become interesting. It sets the aim, while imagination decides how impressive the way to achieve it is going to be.

If you love designing, creating, writing, shooting, editing, and coming up with ideas – just do it. Fill up your portfolio, present your vision, explore unknown territories despite fear of failure. Even if nothing happens, you will definitely get something out of your experience.

The difference between the creator, who does his job brilliantly, and the creator, who works well, lies in the fact that the first creates unique things in times, when others are busy imitating.

And the next time you ask yourself whether you can create anything worthy, remember that all those great campaigns, memorable brands, and content had been created by somebody.

Creativity doesn’t need a great occasion.

It makes a great occasion out of an occasion.

And the world needs somebody who will dare to create something new.